{"id":11388,"date":"2020-12-16T12:49:38","date_gmt":"2020-12-16T11:49:38","guid":{"rendered":"http:\/\/wordpress.p566832.webspaceconfig.de\/?post_type=success_story&#038;p=11388"},"modified":"2025-07-09T12:58:12","modified_gmt":"2025-07-09T10:58:12","slug":"siemens-innovatives-und-modernes-kommunikationskonzept","status":"publish","type":"success_story","link":"https:\/\/www.pikon.com\/de\/referenzen\/siemens-innovatives-und-modernes-kommunikationskonzept\/","title":{"rendered":"Innovatives und modernes Kommunikationskonzept"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11388\" class=\"elementor elementor-11388\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"success_story\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d90d6b elementor-section-height-min-height header-boxed elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"2d90d6b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc9a651\" data-id=\"dc9a651\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a63414a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a63414a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-01150af\" data-id=\"01150af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1484076 elementor-widget elementor-widget-heading\" data-id=\"1484076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-medium\">Referenz | Siemens AG<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3370dc4 elementor-widget elementor-widget-heading\" data-id=\"3370dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-xl\">Innova&shy;tives und modernes Kommu&shy;nika&shy;tions&shy;konzept<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d460b5e elementor-widget elementor-widget-heading\" data-id=\"d460b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-medium\">\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-58f2af7\" data-id=\"58f2af7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d5a80c elementor-widget elementor-widget-image\" data-id=\"8d5a80c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.pikon.com\/wp-content\/uploads\/2020\/12\/logo-siemens-transparent-1.png\" class=\"attachment-full size-full wp-image-9942\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa8f1c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa8f1c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aca407e\" data-id=\"aca407e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a670134 elementor-widget elementor-widget-global elementor-global-628 elementor-widget-breadcrumbs\" data-id=\"a670134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.pikon.com\/de\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e72c847 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e72c847\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee4026e\" data-id=\"ee4026e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b24052 elementor-widget elementor-widget-heading\" data-id=\"3b24052\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Begeisterung wecken durch neue Kommunikation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-38714f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38714f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-835ef66\" data-id=\"835ef66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3143f10 elementor-widget elementor-widget-text-editor\" data-id=\"3143f10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00fcr Siemens arbeiten wir seit vielen Jahren vor allem in Projekten zur Optimierung von Gesch\u00e4ftsprozessen auf Basis von SAP ERP und SAP Business-Intelligence-Systemen. Neben der technischen und betriebswirtschaftlichen Expertise waren wir dabei auch als Kommunikator:innen zur Umsetzung der notwendigen Ver\u00e4nderungen gefragt.<\/p><p>So entstand bei Siemens die Idee, diese kommunikativen Skills auch in anderen Projekten einzusetzen. Der Siemens-Konzern verf\u00fcgt \u00fcber ein System zur systematischen Steigerung der Produktivit\u00e4t \u2013 PUMA! Grunds\u00e4tzlich d\u00fcrfen und sollen alle Mitarbeitende Vorschl\u00e4ge f\u00fcr entsprechende Ma\u00dfnahmen einreichen. Teamarbeit, gerne auch bereichs\u00fcbergreifend war ebenfalls gew\u00fcnscht. Die Division \u00d6l &amp; Gas suchte Anfang 2010 nach neuen Wegen, die Mitarbeitenden f\u00fcr dieses Programm zu begeistern.<\/p><p>Nach einigen Runden bei Siemens entwickelten Dirk Hahnrath (damaliger Aufsichtsrat der PIKON Deutschland AG und gleichzeitig Gesch\u00e4ftsf\u00fchrer von <a href=\"http:\/\/www.studiorheden.de\" target=\"_blank\" rel=\"noopener\">www.studiorheden.de<\/a>) und der damalige PIKON-Vorstand Jochen Scheibler ein innovatives und modernes Kommunikationskonzept. PUMA Boost war aus der Taufe gehoben!<\/p><p>Kernelement war die PUMA Boost World Tour mit Veranstaltungen in Europa, Asien und Amerika. Dabei wurden die Mitarbeitenden informiert und mit unterschiedlichen Impulsen auf der pers\u00f6nlichen und der fachlichen Ebene zum Mitmachen motiviert. Dabei war auch der Motivations-Coach <a href=\"https:\/\/www.christian-bischoff.com\/\" target=\"_blank\" rel=\"noopener\">Christian Bischoff<\/a> mit spannenden emotionalen Impulsen.<\/p><p>Nach der World Tour startete an den jeweiligen Standorten die PUMA Boost Local-Living-Initiative. Damit sollte das Thema Produktivit\u00e4t nachhaltig in der Organisation verankert und mit dem Tagesgesch\u00e4ft verzahnt werden.<br \/>Begleitet wurde das Projekt von Anfang an durch eine intensive Medienarbeit \u2013 dem so genannten Media Boost. Vor allem Intranet, Videobotschaften und umfassendes Filmmaterial aus der World Tour bildeten den Grundstock. In einem Quartals-Podcast wurden alle Mitarbeitenden der Division \u00fcber die neuesten Nachrichten rund um PUMA informiert.<\/p><p>Ein ganz besonderes Highlight war der PUMA-Song aus der Feder von Dirk Hahnrath, der auch Musiker ist. Die Produktion \u00fcbernahm er gemeinsam mit Gero Drnek, einem der f\u00fchrenden K\u00f6pfe der Band &#8222;Fury in the Slaughterhouse&#8220;.<\/p><p>Das Projekt startete im Jahr 2010 und wurde 2012 als eines der 3 (!) erfolgreichsten Projekte im Siemens-Konzern in der Kategorie &#8222;cost optimization &amp; financial Excellence&#8220; nominiert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f310bf elementor-widget elementor-widget-spacer\" data-id=\"7f310bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04da3d1 elementor-section-content-middle elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"04da3d1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f33ce78\" data-id=\"f33ce78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-39ebdb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39ebdb9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53a3eb3\" data-id=\"53a3eb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96dd57f elementor-widget elementor-widget-image\" data-id=\"96dd57f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.pikon.com\/wp-content\/uploads\/elementor\/thumbs\/pngwing.com_-oxyddagkowxf0hx7cf4x8av2z86h2qr543v3lrj2ic.png\" title=\"pngwing.com\" alt=\"pngwing.com\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a08b80c\" data-id=\"a08b80c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c573cb elementor-widget elementor-widget-text-editor\" data-id=\"6c573cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>&#8222;Puma Boost ist reine Begeisterung f\u00fcr Produktivit\u00e4ts Management.&#8220;<\/em><\/p><p><em>\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c036b5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c036b5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9a0d660\" data-id=\"9a0d660\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c71d11 elementor-widget elementor-widget-image\" data-id=\"5c71d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"344\" height=\"343\" src=\"https:\/\/www.pikon.com\/wp-content\/uploads\/2020\/12\/Carsten_Knappe-Finger.png\" class=\"attachment-large size-large wp-image-11399\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-fc8b6b4\" data-id=\"fc8b6b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7d5456 elementor-widget elementor-widget-text-editor\" data-id=\"d7d5456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Carsten Knappe-Finger<\/strong>, Koordinator Produktivit\u00e4tsmanagement Siemens AG, Dresser Rand Business Unit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-63c6d09\" data-id=\"63c6d09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22f8fd2 elementor-widget elementor-widget-image\" data-id=\"22f8fd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.pikon.com\/wp-content\/uploads\/elementor\/thumbs\/logo-siemens-transparent-1-ozk75jxn38qy8w0lkbufjcm8uz7hhpiqy2swbqvii0.png\" title=\"logo-siemens-transparent\" alt=\"logo-siemens-transparent\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27b9345 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27b9345\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bc5ef8\" data-id=\"9bc5ef8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f17452 elementor-widget elementor-widget-video\" data-id=\"9f17452\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=grS5Z24R03g&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"> <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" 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Neben der technischen und betriebswirtschaftlichen Expertise waren wir dabei auch als Kommunikator:innen zur Umsetzung der notwendigen Ver\u00e4nderungen gefragt. So &#8230; <a title=\"Innovatives und modernes Kommunikationskonzept\" class=\"read-more\" href=\"https:\/\/www.pikon.com\/de\/referenzen\/siemens-innovatives-und-modernes-kommunikationskonzept\/\" aria-label=\"Mehr Informationen \u00fcber Innovatives und modernes Kommunikationskonzept\">Weiterlesen &#8230;<\/a><\/p>\n","protected":false},"featured_media":15242,"template":"","tags":[260],"line_of_business":[536],"class_list":["post-11388","success_story","type-success_story","status-publish","has-post-thumbnail","hentry","tag-projekt-und-change-management","line_of_business-maschinen-und-anlagenbau","no-featured-image-padding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Siemens: Innovatives und modernes Kommunikationskonzept - PIKON SAP Beratung<\/title>\n<meta name=\"description\" content=\"Innovative\/moderne Kommunikation zur Begeisterung der Mitarbeitenden f\u00fcr ein System zur systematischen Produktivit\u00e4tssteigerung bei Siemens\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pikon.com\/de\/referenzen\/siemens-innovatives-und-modernes-kommunikationskonzept\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Siemens: Innovatives und modernes Kommunikationskonzept - 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